Five Reasons Social Media is essential for SEO

What do social media have to in relation to SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has been a growing channel for marketing over the last few years, many companies haven’t yet begun to profit from the potential of it. This is particularly important to consider if you’re planning to invest in search engine optimization. While the benefits of using social media are not immediately obvious, they are vital for SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. A social engagement is the time when people share, like, comment or share tweets about a piece of content. Content with more social engagements will be able to show more social signals. Social signals are utilized by search engines to rank the content. This allows search engines to know the most popular content and what their algorithms consider top-quality. A piece of content can also be indexed instantly if it’s receiving a lot of social interactions.

2.) Link Building

It’s been a long moment when you could simply go out and ask for hyperlinks from other sites. With the emergence of Google’s Panda and Penguin algorithms SEOs must build links the traditional way by creating high-quality content which is relevant to linking. How do you reach websites that are willing to link to your content, when asking them directly would be thought to be “unnatural”? Social media is your answer. Social media enables you to expose your content to of people who are interested and could be convinced to link to it when it’s worthy of linking to. These users will then spread your content among others, increasing your influence.

3.) Content Amplification

You can make all the excellent content you’d like to but it’s not going to gain significant traction without the aid of amplification. Email marketing is great method to boost content but it will only get to those on your marketing list. You can reach new audiences via social media. Once you share your content, your following will connect with their friends when they are satisfied with the content. These people will then be able to share your content with their followers, increasing the reach of your content. As a result, you get an abundance of relevant traffic and inbound links, as well as branding awareness and social signals All of these are used by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness

Search engines may use your brand’s name and reputation to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. Building these co-citations using social media can boost Google’s trust and confidence in your site, as well as aiding with branded search queries.

5) Social Indexing

Search engines have been indexing social media accounts for a few years now which means that they appear in search result pages. This allows your company to appear on search results when you type in branded search queries that are not limited to just your company website. However, it’s even more than that. Tweets that were individual from Twitter could be indexed and included in the search results. This enabled your content to be ranked higher in the results of a search. It was only temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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